We have had the luxury of speaking with numerous experts on the connection between big data and marketing. As new fields of marketing emerge, the role of big data will be more important than ever. Big data has changed the world, and SEO (search engine optimization) is one of the biggest changes in marketing and one of those most affected by the big data revolution.
Big Data is a New Driving Force of SEO
AJ Agrawal, the CEO of Alumnify, is one of the experts that is emphasizing the changing role of big data in the field of SEO. Although Google’s original PageRank algorithm was developed on an intricate foundation of data, the algorithms that determine modern SERPs are even more complex.
What are some of the biggest ways that big data is changing the field of SEO? We spoke with a variety of experts for more detail.
SEO is an evolving area of marketing. Over the years, new technological developments have been the driving force of this evolution. Big data played a major part in those changes. Learn about the three ways big data impacted SEO over time.
1. Content Becomes Data Quickly
One of the benefits of publishing content to your website is SEO. Content creation is one of the ways to get your business noticed. Now, big data is turning that content into data.
Today, content quickly transforms from the written word into data that search engines analyze. It makes it easier for people to search for things online. Additionally, it makes it easier for businesses to get quick results from their content.
Online searches now have more structure than they once did. Search packs and snippets give searchers results that are easier to sift through and are more accurate than before. This makes content even more valuable.
Of course, there is a price to pay for this quick conversion of content to data. There is also a steep learning curve for SEO. Experts need to stay up-to-date on the latest changes in search algorithms.
2. There are More SEO Insights
SEO isn’t a guessing game. Thanks to big data, you have more insight than ever into SEO and practicing sound marketing strategies.
For example, big data makes it easy for a marketer to track and analyze a certain keyword. As a result, SEO campaigns are more successful. It’s also easier to see what works and what doesn’t. With big data, you can see how backlinks and content optimization impacts your business.
Tools like Google Search Console and Bing Webmaster Tools give you a complete overview of your web content. With such tools readily available, you can see how your content fares against competitors. You can also easily determine what changes you need to make to get better results.
The insights you get from big data make SEO more effective than ever. It makes the marketing technique one that is set up for success, as well as making it more crucial to a business’ success.
3. Social Media Data Matters
Prior to certain developments in big data, social media didn’t impact your SEO efforts. However, big data processes vast amounts of social media data. With millions of users on social media platforms like Instagram and Twitter, search engines are noticing data from these platforms.
Now, social signals from the most popular social media platforms matter. They can noticeably improve search engine rankings. Because of this, marketers need to focus on social media more than before. It’s another area that requires marketing focus.
How Will SEO Change in the Future?
It’s impossible to say how big data will impact SEO in the future. However, it is likely that there will be some serious changes.
For years, SEO has experienced rapid change. With advances in mobile marketing and other areas, SEO is fluid. Big data only adds to the complexity. It’s likely that SEO marketers will need to continue to adapt to the many changes in technology.
SEO is More Affected by Big Data than Ever
Numerous factors are driving the evolution of organic search engine marketing. Big data has played a very important role in the process.