Big data plays a prominent role in almost every facet of our lives these days. We are witnessing a growing number of companies using big data in healthcare, criminal justice and many other fields. One area that benefits from big data the most is website management and outreach.
A growing number of web-based companies are using big data to interact more with their users. They have discovered that big data is great for improving both SEO and the user experience (UX).
How Big Data is Changing the Nature of Website Performance
Digital marketing today is evolving constantly. New concepts, trends and fads are born every day. If you want to be successful in that field and make your business website impeccable you have to know what’s what, catch up with novelties and, thanks to all of that, achieve your goals.
However, you need to know that some trends and fads are just short term and they will quickly disperse. But the other ones are actually must-haves and you won’t succeed without them. These definitely are the SEO and UX. Truth being told, in today’s digital marketing world SEO and UX cannot be treated separately.
Big data is playing a vital role in both of these areas. In 2016, AJ Agrawal, the CEO of Alumnify, published an article detailing the ways that big data is affecting SEO. Benefits include:
- Content scalability
- More nuanced analytics
- Increasing the importance of social media as a ranking factor
- Improving the user experience
The fourth benefit of big data warrants greater attention. SEO and UX have become sort of best mates and one simply cannot do without another. They are both quite different and only together they give you the whole package which make it easier for you to succeed. And what is more, not only me and marketers around suggest it but even Google, the most popular search engine, suggests to put users at the center – so UX does matter. Let me show you then how SEO and UX can work together.
Using big data for better page design and content matter
Putting users at the center of attention means providing them with the best content on the best-looking website. You should take care of the page design meaning having a nice looking, easy to navigate, not cluttered page. If it is like that all users know how to get around and how to find the information they are looking for. The design itself can keep users engaged and attract more people as everyone wants high quality and clarit
With design comes another important thing which is, obviously, content. I don’t have to convince you that it is important both for SEO (appropriate keywords) and for UX (giving the right content to the right users). Make sure your content is of high quality and provide our visitors with the best you can give them.
Big data can play a very important role here. New machine learning tools improve the design process, which makes customers have a better experience. In 2013, Bookmark became one of the first companies to use machine learning to improve web design.
Searchability of your website is crucial
SEO and UX are all important but it will be quite difficult to provide users with the best experience if you don’t give them an opportunity to bump into your page. You need to think about your SEO strategy in a long run so the potential leads can easily discover your website during their research. If they cannot find it they will never be able to benefit from it and your efforts will go down the drain.
Almost every UX anywhere starts with a search before anything else. When one is looking for something, they just type a phrase in a search engine and that’s where the experience starts. Especially when it comes to quite narrow niches. Make sure your page is visible in search engines and that you use the right keywords and answers the right questions.
Build UX on your website based on reliable user info
This is the place where SEO and UX savvies should definitely work together. SEO savvy knows what the targeted user are looking for, what they need to find out and, finally, what keywords should be used to attract as many leads as possible. That expertise should be used then by UX experts in order to give users the best experience possible.
In digital marketing there is no place for guessing games or riddles as it really can harm your website optimization. Make use of SEO data which has to be gathered anyway to make your website noticeable and think about your potential users. Analyze little what they need and what experience they expect and make use of this data in designing UX.
Website usability is the key
Website usability is quite complex issue and many factors should be taken into consideration when talking about it. However, for user experience the most crucial aspects are SEO on page and overall design. To make your page more useable you should speed up the loading time of your website, remember about hierarchically organized headings and dividing texts into small paragraphs.
If your page is useable it means it is well organized, transparent and efficient. It is important both for search engines and users. If you wish to provide you user with the best experience and also appear high in search engine rankings your page must be useable or you will be dragging people away instead of creating for them favorable experience.
Big Data is Vital to SEO and UX
Big data is changing the future of SEO and UX. This is something that website managers and digital marketers cannot overlook. They must invest in the right machine learning and big data technology to get the most from their investments.