Big data has played a fundamental role in the evolution of content marketing. The Editorial Staff at Business.com states that big data has helped by:
- Providing deeper insights into customer mindsets by tapping data from social networks, shopping activities and other third-party data resources
- Analyzing the best times to distribute content for ROI
- Tracking various factors that influence marketing campaigns with data driven tracking tools
Some of the most recent advances in big data have been especially significant. Predictive analytics has been especially valuable.
But how significant is predictive analytics in content marketing? Martech Advisors reports that companies using predictive analytics in their campaigns are able to get more traction with 77% less content.
How is Predictive Analytics Helping with Content Marketing?
With the increased popularity of digital marketing, many businesses and companies choose to invest a lot on content creation. Creating excellent content helps you connect with your audience and make a great positive impact on their mind. It is especially effective when you use big data insights to learn more about them.
Having right writing skills is definitely great for a good start but it is not enough. In this competitive world, everyone needs to use data-driven tools to create and curate great content. If you really want to produce content that can stand out in the crowd, then you must be well-equipped with the right tools and understand how big data helps.
Content development is not something that you can take lightly. It is an art and one needs to master in this. Nowadays, there are many tools available in the market that can help you in mastering this art. Using big data content creation tools can help you in content research as well as in collaborating with other writers to create a masterpiece. Even you will need tools for SEO (Search engine optimization) and analytics to make sure your content is perfect.
Here are some of the tools that you will need for creating contents and are divided into 4 categories:
Category I – Content Research
This is probably the most important part for creating contents, be it for website or for a blog post. It is also where big data comes in especially handy. A study from Science Direct shows that big data is transforming the content marketing industry by helping with consumer research. If you are in this industry for a long time, then you will know that the real challenge comes when you start typing. You will probably run out of ideas to create contents, especially when you have to deliver many pieces per week. So, here are some tools that will help you in content research:
This tool can simplify the process of content research. BuzzSumo is a predictive analytics tool that shows you the most popular posts on internet based on any keywords. They talk about their big data capabilities in this blog post:
“In a world of instant gratification, technology, and machine learning, it’s never before been easier to craft media lists and send media pitches.”
You can sort this result based on their reach in any social networking sites. From there, you can get some great ideas of how to start a content.
Ubersuggest is one of many possible tools for the keyword research. It can use past keyword research with predictive analytics algorithms to predict the value of those keywords in the future. But it can also help you in finding some potent content ideas that can possibly gain attention of your audience. In case you want a unique content written by experienced writers and completely optimized by experts, then you can definitely try RapidEssay Writing Service.
Instead of targeting the thoughts of readers, it is high time to pay attention to what they are trying to say. SentiOne is a great listening tool that can help you to track down social media profiles and brand to show you what your audiences are saying. You can create some amazing pieces of content with the help of that.
Category II – Collaboration
You must have heard the famous proverb called “united we stand”. This is exactly the scenario for the content marketers like you. You can function much better when you work as a group. There is always one in the group who is best at content researching, one who is an amazing writer; another is a good editor and so on so forth. Predictive analytics tools are great for assessing upcoming issues that can help with collaboration.
So, here are some of the best tools that can help you in collaborating:
4. Google Docs
This is surely one of the most popular and most used tools in this content marketing industry. Google Docs is a cloud-based document editing platform which can help you in several ways. It allows many users to seamlessly work on a single project to create the best piece.
If you love creating contents with your team, then working as a team using Trello is a good idea. Whether it is about assigning tasks, setting deadlines or content management, this tool can help you a lot. It can maximize the productivity to a great extent.
Category III – SEO (Search Engine Optimization)
Everyone knows how important it is to optimize your contents for search engines. Without this, neither it will get visibility nor will it gain better ranks in the search engine result page. Of course, creating some high quality content is essential. But it is not enough. You need to ensure that the keywords are properly optimized, subheading is optimized and many other factors. Here is a tool for your SEO:
6. Yoast SEO
This is one of the best SEO tools that can help you in many ways. Whether it is for managing the contents or improving the readability or to reach to your target audience, this tool is definitely a great one. Once installed, this tool can rate the SEO-friendliness of the contents in real time and provide you with an in-depth analysis about all the issues that you need to solve. This tool also focuses on a particular keyword for each and every post.
Category IV – Analytics
No one is perfect. Hence, the most skilled and experienced content marketers also have a room for improvements. Even they need to be sure about the performance and know about the scopes of improvement. Here is an analytic tool that can help you:
This tool is a perfect analytic tool for an experienced as well as for a newbie content manager. It will help you in solving the specific objectives. It focuses on the performance indicators providing you enough idea about how you can work on it. This tool can help you in determining the emotional marketing value (EMV).
Final Thoughts: Predictive Analytics is the Future of Content Marketing
New predictive analytics technology is invaluable for content marketing. You can use predictive analytics to identify new content marketing opportunities, find the best keywords and improve collaboration. You will be surprised by the effectiveness of predictive analytics when you use it to its fullest potential.