Big Data

Digital Asset Management (DAM): A Gentle Introduction and 7 Best Practices

As companies undergo a digital transformation, they become increasingly reliant on digital assets. These assets include files like documents, images, and video, as well as online content like marketing materials and emails. As companies grow, so does the data. It can be a challenge to manage so much data, while files can easily get lost in the heap.

Digital asset management (DAM) solutions are a way to handle large volumes of data. They consist of software that sorts, distributes, and stores digital content. DAM works by intelligently organizing and storing data in a central repository to improve accessibility and efficiency. You can quickly search the archive to recover assets, track usage, and automate creative workflow. You can also save, modify, and share content easily.

Effective digital asset management tools allow you to tailor the repository to suit your needs. Some DAM tools focus on images, while others are more suited to marketing content. DAM should automatically update and provide features like cloud storage and various permissions. Examples include Byner, Digizuite, and Cloudinary, among others.

The Benefits of DAM


Digital assets can include large files like videos, which take up a lot of space. Traditional storage solutions like hard drives and networks can struggle with …

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