Can Machine Learning Help Us Avoid Common Email Marketing Mistakes?

Posted Leave a commentPosted in Analytics, data analytics, email analytics, email marketing, Machine Learning, Marketing, SmartData Collective Exclusive, Web Analytics

Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. But how many solutions can machine learning really offer? That will depend largely on the way it is integrated into […]

How Data Analytics Is Changing The Insurance Industry

Posted Leave a commentPosted in Analytics, Big Data, data, data analytics, insurance, insurance industry, SmartData Collective Exclusive, Web Analytics

The insurance industry is based on the idea of managing risk. To determine this risk, the industry must consult data and see what trends are evident to draft their risk profiles. The journal Risk Management and Insurance Review mentions that historically, in the latter half of the twentieth century, the analysis of trends was the […]

See Why Businesses Can’t Do Without Customer Data Collection

Posted Leave a commentPosted in Analytics, Big Data, big data analytics, Business Intelligence, Collaborative Data, customer data collection, data collection, Data Management, Data Warehousing, Decision Management, News, SmartData Collective Exclusive, Web Analytics

There’s a big difference, however, between knowing that customer data is valuable and knowing how to go about collecting that data in a way that is efficient and effective. In this article, we’ll cover seven strategies for collecting customer data in ways that make them happy to provide it. Employ Analytic Tools on Your Website […]