Top Career Paths in Digital Marketing

Posted Leave a commentPosted in Strategy

Choosing a career in digital marketing has many benefits for graduates. Not only are online marketing executives in high demand right now, but the trend isn’t about to slow down anytime soon. With the development of the IoT (Internet of Things) and other advancements that will require web-based skills, jobs within this area are only […]

Why You Want a Woman on Your Data Marketing Team

Posted Leave a commentPosted in Strategy

In so many industries, men outnumber women. In STEM fields, it’s especially common to have a small number of women in the workforce. That’s a problem because teams without women are missing out on some truly incredible benefits. Women have different skills and perspective than men, and it’s this diversity that is so powerful, especially […]

The Top 6 Data Visualization Tools for 2019

Posted Leave a commentPosted in Big Data, Strategy

Business intelligence (BI) has long gone from being an industry buzzword into being an absolute necessity for organizations in almost any field. The ability to understand your company’s and industries most impactful data points in real time is paramount in keeping up with an ever-changing business landscape.  When you can quickly and effortlessly display that […]

Are Retailers Reluctant at Adopting Data Analytics?

Posted Leave a commentPosted in Strategy

Turn back your clock some four decades back, and you’ll realize the pain retailers faced while maintaining their sales count and inventory. This state of retailers was not because of insufficient data but because of overstocked data.  In the year 1975, Walmart decided to adopt new technologies for maintaining their inventory control of all merchandise […]

The How and Why of ID Unification

Posted Leave a commentPosted in Artificial Intelligence, Big Data, Internet of Things, Strategy, Technical

Identifier (ID) Unification is one of the key data fusion problems to be solved when integrating data from multiple data sources. In the context of enterprises, building a 360 degree view of your customers is a key need. Data from internal sources (first party), external data brokers (third party), various kinds of partners (second party) […]

Consumer Behavior: How Big Data and Psychology are Evolving Business

Posted Leave a commentPosted in Big Data, Strategy

The business landscape is transforming. Commerce is at the dawn of a new era, and business leaders need talented professionals who can work with a new crop of advanced analytic technologies. Now, big data technology allows business leaders to evaluate consumer behavior and use that information in new ways. Corporations are leveraging previously inaccessible insights […]