Building a Real-Time Attribution Pipeline with Databricks Delta

Posted Leave a commentPosted in Adhoc Analysis, Advertising Analytics, Apache Spark, bi, Company Blog, Databricks Delta, Ecosystem, Education, Engineering Blog, Kinesis, Machine Learning, Platform, Product, Spark Streaming, Streaming, Structured Streaming, Tableau

Try this notebook in Databricks In digital advertising, one of the most important things to be able to deliver to clients is information about how their advertising spend drove results.  The more quickly we can provide this, the better. To tie conversions or engagements to the impressions served in an advertising campaign, companies must perform […]