5 Tools That Use Big Data For Social Media Optimization

Posted Leave a commentPosted in algorithms, Analytics, Big Data, big data tools, SmartData Collective Exclusive, Social Data, Social media, social media algorithms, social media data, social media optimization

Big data is changing the nature of digital marketing in ways we never envisioned 20 years ago. This is most evident with SEO, but is also true with social media, and using big data for social media. A number of social media optimization tools use big data to help marketers expand their reach. How Big […]

How Instagram Growth Tools Use Predictive Analytics Algorithms

Posted Leave a commentPosted in algorithms, Analytics, Big Data, Instagram, Predictive Analytics, predictive analytics algorithms, Social Data, Social media

Predictive analytics has played a key role in numerous marketing functions, particularly Instagram growth tools. A large number of organizations have used Google Trends to forecast future revenue growth and identify the most lucrative keywords to focus on. However, there are other predictive analytics applications that have received far less attention. Nevertheless, these functions are […]

4 Ways To Use Big Data To Monitor Competitors On Social Media

Posted Leave a commentPosted in Analytics, Big Data, Business Intelligence, SmartData Collective Exclusive, Social Data, Social media

Big data has brought countless benefits to brands across the globe. Most of our articles here on Smart Data Collective focus on the benefits of marketing and customer service. However, big data can be equally beneficial for conducting competitive analyses, and can be used to monitor competitors on social media. Social media has provided a […]

What To Know About How Big Data Is Affecting Social Media

Posted Leave a commentPosted in Big Data, Machine Learning, machine learning algorithm, Predictive Analytics, SmartData Collective Exclusive, Social Data, Social media

Big data is the term used to describe the insurmountable volume of information that internet users generate every single second. The word “big” doesn’t adequately sum up what marketers and businesses have available to them. A chief generator of big data is social media. With billions of active users on social platforms daily, artificial intelligence, […]

Can Predictive Analytics Help Improve Your Instagram Strategy?

Posted Leave a commentPosted in advertising, Analytics, business ownership, digital marketing, Instagram, Predictive Analytics, SmartData Collective Exclusive, Social Data, Social media

I have wrote extensively on the benefits of using predictive analytics and other big data technologies in marketing. One of the topics I have barely touched on is the benefits of using predictive analytics in Instagram, and how it can help you improve your Instagram strategy. I felt like it was important to discuss it […]

Deep Learning Is Creating A Competitive Edge For Social Traders

Posted Leave a commentPosted in Deep Learning, Machine Learning, SmartData Collective Exclusive, Social Data, social traders

Description: Just like cryptocurrencies took the world by storm, social trading is making strides in becoming the hot trend in the world of trading. Is Social Trading the Next Big Thing? Deep learning algorithms have played a very important role in the evolution of social media. There are a number of other applications for these […]

How To Use Social Media Analytics To Increase Your Business Success

Posted Leave a commentPosted in Analytics, Business Intelligence, data, Marketing, SmartData Collective Exclusive, social analytics, Social Data, Social media, Social Media Analytics

Marketing has changed immensely in the digital age, with more stress on improving the reach that a company has. Increasing this reach can lead to sales, brand recognition, and overall consumer trust of a small or large company. Social media is the best tool to promote any type of content or engage with customers effectively. […]

4 Ways to Boost Social Media Engagement With Big Data

Posted Leave a commentPosted in Big Data, big data for social media, SmartData Collective Exclusive, Social Data, Social media, social media engagement

Big data has played an incredibly important role in social media branding. Companies are using predictive analytics and big data for social media to better understand the behavior of their social media followers based on past interactions. This can be very helpful when they have big data sets that can help them grow their social […]

How Organizations Are Leveraging Big Data for the Greater Good

Posted Leave a commentPosted in actionable analytics, Big Data, economics, open data, organizational alignment, SmartData Collective Exclusive, Social Data

The EU’s General Data Protection Regulation (GDPR), which I discussed in a previous post, reaffirms that an individual’s data is their property, meaning they have the right to determine how and when the data is used and who it is shared with. The regulation was first introduced in 2016, following public outcry over regarding the […]