Big Data Paves The Way For Fantastic New Social Listening Tools

Posted Leave a commentPosted in Big Data, big data and social media, data collection, SmartData Collective Exclusive, social analytics, social listening tools, Social Media Analytics

Big data is playing a more important role than ever in fine-tuning the relationship between customers and brands. It gives brands better insights into their customer behavior, which helps them reach them more effectively. Social listening tools are a prime example of this application. The Complex Role Between Big Data and Social Listening Tools Social […]

How To Use Social Media Analytics To Increase Your Business Success

Posted Leave a commentPosted in Analytics, Business Intelligence, data, Marketing, SmartData Collective Exclusive, social analytics, Social Data, Social media, Social Media Analytics

Marketing has changed immensely in the digital age, with more stress on improving the reach that a company has. Increasing this reach can lead to sales, brand recognition, and overall consumer trust of a small or large company. Social media is the best tool to promote any type of content or engage with customers effectively. […]