How Data Enrichment Is A Force Multiplier In Analytics

Posted Leave a commentPosted in Analytics, Best Practices, Big Data, data, data enrichment, Data Management, SmartData Collective Exclusive

Based on the definition by Techopedia, data enrichment is the process by which raw data is improved so that it can be better and more easily utilized. While there are a lot of data sources that generate tons and tons of raw data, much of this raw data would be better used if it were […]

How To Share Data Safely Across Your Supply Chain

Posted Leave a commentPosted in Best Practices, Big Data, Data Management, data privacy, data sharing, SmartData Collective Exclusive, supply chain

Consumers demand transparency, but that openness comes at the cost of security. You can successfully balance safety and data sharing, though. With the introduction of digital collaborative technology, you have the tools necessary to secure your information and share data safely while tracking products across the supply chain. Why Transparency Is So Important Whereas customers […]

Big Data For Preventative Care In The Healthcare Field

Posted Leave a commentPosted in Analytics, Big Data, healthcare industry, preventative care, SmartData Collective Exclusive

Healthcare is an industry filled with big data. Some data is locked away due to patient privacy rights, but the industry is one that can be best improved through the use of big data. Doctors can analyze their cases and outcomes against millions of others, forming a healthcare plan that best meets the patient’s condition. […]

Which CMMS Solutions Use Predictive Analytics Capabilities?

Posted Leave a commentPosted in Analytics, Big Data, CMMS, Predictive Analytics, SmartData Collective Exclusive, Software

Predictive analytics is changing the role of maintenance management. Unfortunately, some older systems haven’t incorporated big data solutions to streamline their performance. This is a major frustration for maintenance teams that understand the value of a sound predictive analytics-based CMMS. Fortunately, the CMMS tools that utilize predictive analytics are open about their functionality. This makes […]

10 Stellar Ways Big Data And PPC Campaigns Work Together

Posted Leave a commentPosted in Big Data, Marketing, ppc campaigns, search engine marketing, seo, SmartData Collective Exclusive

Big data is changing the nature of search engine market at every point of service. Google, Bing and other search engines are utilizing big data to develop a better understanding of their customer demographics and more carefully track search activity. Marketers are using big data that the search engines provide to optimize their campaigns. They […]

How Big Data Can Maximize Your Influencer Marketing Campaign Outcomes

Posted Leave a commentPosted in Analytics, Big Data, influencer fails, Influencer marketing, Influencer Marketing Campaign, influencer marketing fails, influencer marketing gone wrong, influencer marketing mistakes, SmartData Collective Exclusive

Influencer marketing is one of the most effective strategies to increase your brand’s visibility, credibility, awareness, and ROI. According to Google, from 2016 to 2017 there was an increase of almost 200% in searches for the term “influencer marketing.” And as of June 2018, the average monthly searches have increased by 85% compared to June […]

How is the IRS Using Predictive Analytics to Thwart Tax Evasion?

Posted Leave a commentPosted in Analytics, Big Data, Predictive Analytics, SmartData Collective Exclusive

Tax evasion is a growing concern in the United States. As politicians like Bernie Sanders and Alexandria Ocasio-Cortez try to encourage more people to demand scaling the size of the government, the risk of tax evasion could rise as more people try to abstain from paying higher taxes. The IRS is already under pressure to […]

5 Ways Predictive Analytics Help With Depreciation In Business

Posted Leave a commentPosted in Big Data, SmartData Collective Exclusive

Depreciation occurs when the value of business assets goes down, often due to wear and tear, but for other reasons, too. Some people quickly assume that because depreciation is an inevitable part of owning things used for a company, there’s no use in trying to minimize it – especially when predictive analytics help with depreciation. […]

The Role Of Big Data Marketing In End-To-End App Development

Posted Leave a commentPosted in app development, apps, Big Data, big data marketing, developers, end to end development, Marketing, Marketing Data, mobile apps, SmartData Collective Exclusive

Mobile app development has become a very popular profession over the past few years. However, the success rate of most mobile apps when it comes to end-to-end app development is abysmally low. According to research from Gartner, only about 0.01% of all mobile apps end up being financially lucrative ventures. This figure is even lower […]

Blockchain For Gaming May Rebuild Trust In The UK Video Game Industry

Posted Leave a commentPosted in Blockchain, gaming, gaming industry, SmartData Collective Exclusive

The United Kingdom’s video game industry has been stagnant for the past two decades. It would have plummeted even further without the support of foreign entrepreneurs. A number of industry pundits predict that a series of new IPOs will drive a resurgence in the ailing industry. However, new blockchain for gaming may actually be the […]