This Scary Good Marketing Data Proves That Halloween Is A Winner

Posted Leave a commentPosted in advertising, Analytics, Big Data, Collaborative Data, digital marketing, Featured, halloween, holiday marketing, holidays, Marketing, online marketing, SmartData Collective Exclusive

Halloween is an excellent holiday that happens to be nestled right before, well, the official holiday season. It’s also tons of fun for everyone, a time when you can cater to whacky and spooky costumes, lots of candy and some truly wild decorations. But what makes Halloween really great is that marketers and businesses can […]

7 Ways Blockchain Is Disrupting Every Industry On Earth

Posted Leave a commentPosted in bitcoin, Blockchain, cryptocurrency, industry security, SmartData Collective Exclusive

In 2008, Satoshi Nakamoto, the alias of the person who created Bitcoin, announced the launch of the world’s first digital currency. Nakamoto believed that the invention would have a strong impact on the future of the financial industry. However, the biggest impact isn’t being caused by bitcoin. The change is driven by blockchain, the secure […]

Optimizing Water Utilities Before Water Crisis Sets In

Posted Leave a commentPosted in ASSET360, Big Data, EDA, Infrastructure, SmartData Collective Exclusive, water industry

Big data is being utilized as an analytical, safer way to make sense out of the water industry. Hotter weather and droughts are causing many regions in the world to rethink the way that water is collected and used. India’s Ganges recently ran out of water, and the impact will be substantial, especially on food […]

Manifest Survey Highlights Benefits Of Big Data For Financial Apps

Posted Leave a commentPosted in Big Data, big data finance, finance, financial apps, SmartData Collective Exclusive

Big data has played a crucial role in the financial industry. There are also lots of benefits of big data for financial apps. Manifest is one of the organizations that has used big data for adding more value to its customers. This is supported by a recent survey they conducted. Big data is used for a […]

Will Finance Finally Come Around To Blockchain In 2019?

Posted Leave a commentPosted in accounting, banks, bitcoin, Blockchain, blockchain technology, finance and big data, financial industry, SmartData Collective Exclusive, stocks

The finance industry shouldn’t just be excited about blockchain, it should be fervently employing this technology each day. After all, any industry that relies on the integrity of big data must be ecstatic about a technology that, by virtue of structure, ensures data integrity. Trust is hard to come by in finance. Blockchain eliminates the […]

Why AI Is The Perfect Recruiting Tool, Even For Small Businesses

Posted Leave a commentPosted in AI, AI Tools, Artificial Intelligence, Big Data, human resources, Predictive Analytics, SmartData Collective Exclusive

Picture this: it’s been 12 years since you started your own business and you realize you’ve been doing it wrong. That’s what happened to Juliet Aurora. In a candid article for Intuit’s Firm of the Future, Aurora explains that “You have not created a business unless the business can run without you – you’ve only […]

How The Internet Of Things Is Changing Your Office Forever

Posted Leave a commentPosted in Internet of Things, IoT, office, SmartData Collective Exclusive, workplace

Internet of things (IoT) has been a buzzword in the educational sector and with time it is making its way in the corporate world as well. With IoT, possibilities are endless and the whole workplace can get transformed in a way you wouldn’t have possibly imagined. IoT is basically a well-managed cluster of smart devices […]

How APIs Can Transform The Martech Landscape

Posted Leave a commentPosted in API, application programming interface, Cloud Computing, IT, Marketing, Marketing Automation, marketing tech, Martech, Programming, SmartData Collective Exclusive, Software

Technology has always had a critical mission to build, maintain, and deploy the connection between businesses and consumers. With marketing teams allocating ever-growing budgets to software solutions (according to the recent Walker Sands report, 65% of marketing organizations plan to increase their technology spend), the role of technology in marketing is today more important than […]

Leveraging Existing Data To Penetrate Saturated Markets

Posted Leave a commentPosted in Big Data, business, Business Intelligence, data, Data Science, market, Marketing, metrics, penetration, sales, SmartData Collective Exclusive

Ever since big data become a buzz term companies have leveraged data they’ve collected to improve market penetration. This strategy has worked for the better part of the last ten years or so. Unfortunately, traditional online and social marketing platforms have gotten so saturated that it’s nearly impossible to penetrate certain demographics at this point. […]

How New Database Innovations Multiply Blockchain Use

Posted Leave a commentPosted in Big Data, Blockchain, crypto, cryptocurrency, data innovations, database, flureedb, SmartData Collective Exclusive

By now, the entire world has heard about blockchain and the wonders of Distributed Ledger Technology (DLT). According to Business Wire, the value of the blockchain market is likely to get to as much as $US 8.68 billion by 2024. From what we understand about blockchain technology and the recent slump in the cryptocurrency markets […]