Leveraging Existing Data To Penetrate Saturated Markets

Posted Leave a commentPosted in Big Data, business, Business Intelligence, data, Data Science, market, Marketing, metrics, penetration, sales, SmartData Collective Exclusive

Ever since big data become a buzz term companies have leveraged data they’ve collected to improve market penetration. This strategy has worked for the better part of the last ten years or so. Unfortunately, traditional online and social marketing platforms have gotten so saturated that it’s nearly impossible to penetrate certain demographics at this point. […]