Innovative Brands Use Big Data to Improve Sticker Branding

Posted Leave a commentPosted in Big Data, branding, Marketing, SmartData Collective Exclusive

We have noticed a trend in big data journalism. Topics that receive the most attention aren’t necessarily those that deserve it the most. This is especially applicable when it comes to articles covering the intersection between big data and marketing. There is a strong case to be made that big data is having a tremendous […]

What To Know About The Importance Of Analytics In Content Marketing

Posted Leave a commentPosted in Analytics, content marketing, Marketing, SmartData Collective Exclusive

Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing Elissa Hudson has covered the […]

The Importance Of Creating A Single View Of The Customer With Data

Posted Leave a commentPosted in Analytics, Big Data, customer data, Customers, data marketing, Data Storage, IT, it data, Marketing, SmartData Collective Exclusive

In order to thrive in the current economic environment, businesses need to provide exceptional customer service. To do so, they must be able to rapidly understand and react to customer shopping behaviors. To properly interpret and react to customer behaviors, businesses need a complete, single view of their customers. What does that mean? A Single […]

4 Key Ways Cannabis Marketers Can Use Big Data

Posted Leave a commentPosted in Big Data, big data marketing, cannabis, data analytics, digital marketing, Marketing, online marketing, SmartData Collective Exclusive

We have discussed the benefits of big data in digital marketing in considerable detail over the past five years. However, we haven’t covered the benefits of big data in unique fields such as cannabis marketing. According to CannabisBigData.co, big data is becoming a more important part of cannabis marketing. They point out that it is […]

AI Streamlines Content Curation Strategies In Digital Marketing

Posted Leave a commentPosted in AI, Artificial Intelligence, content curation, content curation strategies, digital marketing, Marketing, SmartData Collective Exclusive

Content marketing has evolved considerably over the past decade. Marketers are constantly searching for new strategies to scale content production without compromising the quality of their branding efforts. One approach they have taken is investing more heavily in content curation. Artificial intelligence has helped make contact curation much more effective. What is content curation and […]

How Big Data Can Help Create Demo Videos That Make Their Mark

Posted Leave a commentPosted in Big Data, data analytics, digital marketing, Marketing, SmartData Collective Exclusive, videos

Big data has been very useful in marketing. Brands spend $57 billion a year on big data solutions. There are countless ways to use big data in marketing. One approach that few people are aware of is the benefit of using it for video marketing. A couple years ago, we talked about the ways big […]

Big Data Improves Customer Segmentation Analysis For Email Marketers

Posted Leave a commentPosted in Analytics, Big Data, customer segmentation analysis, email, email marketing, Marketing, SmartData Collective Exclusive

A number of our contributors have discussed the role of big data in digital marketing. They have mostly focused on the benefits of using big data to bolster search engine rankings and squeeze a higher ROI out of social media marketing campaigns. However, there are other applications of big data in marketing as well. Email […]

3 Big Data And Automation Resolutions For Entrepreneurs In 2019

Posted Leave a commentPosted in automation, Big Data, data collection, entrepreneur resolutions, Marketing

Entrepreneurs and small business owners are always looking to get more done with less time. With so many tasks to complete, many business owners quickly feel like there aren’t enough hours in the day. Fortunately, two emerging trends, big data and automation, can reduce the amount of time required to do important work tasks. While many […]