Data-Driven Digital Marketing Carves Competitive Edge For SMEs

Posted Leave a commentPosted in Big Data, data driven digital marketing, data driven marketing, digital marketing, Marketing, small businesses, SmartData Collective Exclusive, smes

Big data is playing a vital role in the evolution of small business. A compilation of research from the G2 Learning Hub Shows the number of businesses relying on big data is rising. They cited one study showing that 40% of businesses need to use unstructured data on a nearly daily basis. One of the […]

How Data-Driven Marketing Helps Improve Conversion Rates

Posted Leave a commentPosted in Big Data, data, data driven marketing, data marketing, Marketing, SmartData Collective Exclusive

According to a recent Adobe report, marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. After all, data-driven marketing can help you achieve numerous benefits for your business, ultimately leading to an increase in conversions. If […]

Big Data Makes Custom Decals More Useful Marketing Tools

Posted Leave a commentPosted in Big Data, custom decals, Marketing, marketing tool, SmartData Collective Exclusive

There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. One study from Forbes found that 55% of companies have used big data analytics. However, there are other big […]

launch successful sales and marketing campaigns

Posted Leave a commentPosted in campaigns, data, Data Quality, Data Science, Digital Personalization, intelligent data, Marketing, sales

Data augments human aptitude by enabling rational decision-making. Now, as someone who is from the sales or marketing background, you don’t need me to say how significant data can be for all your efforts. For your marketing and sales campaigns to be successful, just having a behemoth of data at your disposal is not going […]

How Big Data Is Transforming Social Media Marketing

Posted Leave a commentPosted in Big Data, digital marketing, Marketing, SmartData Collective Exclusive, Social media, Social Media Analytics, social media marketing

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. While it has been tossed around as a buzzword in certain circles, Big Data is so much more than just a phrase. For a definition, Oracle recommends Gartner’s 2001 description of Big Data, which describes […]

5 Ingenious Big Data Strategies To Skyrocket Email Marketing Conversions

Posted Leave a commentPosted in Big Data, email marketing, Marketing, marketing conversions, SmartData Collective Exclusive

Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already. The average email marketer realizes a return of 3,700%. This figure can be […]

6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Posted Leave a commentPosted in Big Data, data driven marketing, Marketing, sales, SmartData Collective Exclusive

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. His article talked about utilizing […]

Why Big Data Is Essential To Digital Product Sales

Posted Leave a commentPosted in Big Data, digital product sales, Marketing, product sales, SmartData Collective Exclusive

Big data is changing the future of the retail industry. One study found that the value of big data in this sector was worth $3.45 billion in 2018. Big data is especially important in the eCommerce industry, since the market is digital. Smart marketers will look at ways to utilize it. Big data is going […]

Can Machine Learning Help Us Avoid Common Email Marketing Mistakes?

Posted Leave a commentPosted in Analytics, data analytics, email analytics, email marketing, Machine Learning, Marketing, SmartData Collective Exclusive, Web Analytics

Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. But how many solutions can machine learning really offer? That will depend largely on the way it is integrated into […]