Can Machine Learning Help Us Avoid Common Email Marketing Mistakes?

Posted Leave a commentPosted in Analytics, data analytics, email analytics, email marketing, Machine Learning, Marketing, SmartData Collective Exclusive, Web Analytics

Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. But how many solutions can machine learning really offer? That will depend largely on the way it is integrated into […]

How To Use Big Data To Deliver Optimized Customer Experiences

Posted Leave a commentPosted in Best Practices, Big Data, Business Intelligence, customer experiences, customer satisfaction, data collection, Marketing, multi-channel support, Predictive Analytics, SmartData Collective Exclusive

Business success begins and ends with customer experience. According to recent studies, 90 percent of buyers would gladly spend more for a better customer experience. That’s exactly why understanding what an improved experience means for customers is so important. Companies have been able to perform more in-depth customer analysis—above and beyond social media commentary and […]

Big Data Insights Drive Surge In Digital Marketing ROI

Posted Leave a commentPosted in Big Data, digital marketing, Marketing, marketing roi, online marketing, SmartData Collective Exclusive

Big data is giving savvy brands a significant edge in the market. They are able to use analytics and other data insights to bolster customer service, reduce marginal operating costs and scale production. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value […]

Data Optimization Facilitates Pinterest And Instagram Marketing

Posted Leave a commentPosted in Big Data, data optimization, Instagram, Marketing, Pinterest, SmartData Collective Exclusive

The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019. In the age of big data, marketers are able to take advantage of much more sophisticated analytics capabilities. […]

6 Ways Artificial Intelligence is Transforming Marketing Forever

Posted Leave a commentPosted in AI, Artificial Intelligence, artificial intelligence in marketing, Machine Learning, Marketing, SmartData Collective Exclusive

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. It’s probably resulted in lots of stress, sleepless nights, and CBD oil drops to […]

Local Marketers Discover Perks Of Merging Big Data And Google Reviews

Posted Leave a commentPosted in Big Data, digital marketing, google reviews, local marketing, Marketing, online marketing, SmartData Collective Exclusive

We have published a number of glowing articles on the benefits of big data in the world of marketing. However, many of these tutorials focus on the general benefits of big data, rather than specific, data-driven marketing strategies. One of the ways that big data is transforming local marketing is by optimizing Google Reviews. We […]

Can Big Data Approaches To Marketing Slash Business Closure Rates?

Posted Leave a commentPosted in Big Data, big data marketing, digital marketing, Marketing, online marketing, SmartData Collective Exclusive

Small businesses are looking to big data to get an edge against their more established competitors. Big data is becoming more important in the new economy. Industries are becoming more consolidated and traditional lenders are more averse to funding unproven start-ups. Without a stellar big data strategy in place, many businesses are doomed to the […]

Big Data Gives Us New Insights Into Influencer Reach

Posted Leave a commentPosted in Big Data, Marketing

  Influencers are rapidly transforming the digital marketing landscape. Nearly two out of five plan to increase their influencer marketing budgets substantially in the coming year. Only 7% of respondents in a recent poll spent less than $10,000 on influencer marketing. However, many brands are still struggling to cultivate their ideal influencer marketing strategy. The […]