Understanding The Role Of Big Data In Creating An Ad Network

Posted Leave a commentPosted in ad networks, advertising, Big Data, digital advertising, Marketing, SmartData Collective Exclusive

Ad networks have become far more dependent on big data than ever. A 2017 Entrepreneur article titled “How Big Data is Solving Big Advertiser Problems” attempted to address these challenges. Andrew Medal, the author of the article and the founder of Agent Beta, said that big data is vital to creating personalized campaigns and improving […]

How Consumer Data Insights Shape Your Digital Product Development

Posted Leave a commentPosted in Big Data, consumer behaviour, consumer insights, consumers, digital marketing, digital product development, Marketing, SmartData Collective Exclusive, UI/UX

Big data is essential for marketing. My colleagues and I have discussed the role of data in marketing in many previous articles here on Smart Data Collective. However, most of our content focuses on one of the four elements of marketing: promotion. While big data is clearly important for improving the promotional campaigns, it is […]

Evolution Of Machine Learning In Digital Ads

Posted Leave a commentPosted in content marketing, digital ads, evolution of machine learning, Machine Learning, Marketing, online advertising, online marketing, SmartData Collective Exclusive

My uncle used to be a marketer in the 1970s. He recently pointed out that the effectiveness of marketing has improved significantly since then. Big data and the evolution of machine learning are some of the major reasons for the shift. According to research from McKinsey, advertisers that take advantage of big data can increase […]

This Scary Good Marketing Data Proves That Halloween Is A Winner

Posted Leave a commentPosted in advertising, Analytics, Big Data, Collaborative Data, digital marketing, Featured, halloween, holiday marketing, holidays, Marketing, online marketing, SmartData Collective Exclusive

Halloween is an excellent holiday that happens to be nestled right before, well, the official holiday season. It’s also tons of fun for everyone, a time when you can cater to whacky and spooky costumes, lots of candy and some truly wild decorations. But what makes Halloween really great is that marketers and businesses can […]

How APIs Can Transform The Martech Landscape

Posted Leave a commentPosted in API, application programming interface, Cloud Computing, IT, Marketing, Marketing Automation, marketing tech, Martech, Programming, SmartData Collective Exclusive, Software

Technology has always had a critical mission to build, maintain, and deploy the connection between businesses and consumers. With marketing teams allocating ever-growing budgets to software solutions (according to the recent Walker Sands report, 65% of marketing organizations plan to increase their technology spend), the role of technology in marketing is today more important than […]

Leveraging Existing Data To Penetrate Saturated Markets

Posted Leave a commentPosted in Big Data, business, Business Intelligence, data, Data Science, market, Marketing, metrics, penetration, sales, SmartData Collective Exclusive

Ever since big data become a buzz term companies have leveraged data they’ve collected to improve market penetration. This strategy has worked for the better part of the last ten years or so. Unfortunately, traditional online and social marketing platforms have gotten so saturated that it’s nearly impossible to penetrate certain demographics at this point. […]

How Artificial Intelligence Makes Today’s Email Marketing Smarter

Posted Leave a commentPosted in Artificial Intelligence, Business Intelligence, email marketing, email technology, Marketing, SmartData Collective Exclusive

When it comes to new technologies in email marketing, everyone’s attention is caught by artificial intelligence (AI). The talks about marketing teams replaced by robots in the near future make people feel a mixture of jitters and excitement. The majority of email marketers can only guess what are the potential implications of AI on their […]

Machine Learning Is Driving The New Digital Marketing Renaissance

Posted Leave a commentPosted in digital marketing, Machine Learning, Marketing, SmartData Collective Exclusive

Data is the number one reason why digital marketers have a huge advantage over those that traditional marketing channels. I have noticed one common theme among them. They have constantly found that intuition doesn’t bode with reality. They may think that a strategy that they took would work very well, but then discover that their […]

4 Data-Backed Strategies To Drive More Traffic To Your eCommerce Site

Posted Leave a commentPosted in Big Data, data-driven tips, ecommerce, Marketing, News, SmartData Collective Exclusive, web traffic

Driving more customers to your online business has been (and always will be) a top priority for ecommerce companies. Just a simple Google search will bring up thousands of tips to increase the number of visitors to your website and boost your ranking with SEO secrets. But if there are thousands of ways to do […]