How APIs Can Transform The Martech Landscape

Posted Leave a commentPosted in API, application programming interface, Cloud Computing, IT, Marketing, Marketing Automation, marketing tech, Martech, Programming, SmartData Collective Exclusive, Software

Technology has always had a critical mission to build, maintain, and deploy the connection between businesses and consumers. With marketing teams allocating ever-growing budgets to software solutions (according to the recent Walker Sands report, 65% of marketing organizations plan to increase their technology spend), the role of technology in marketing is today more important than […]