Simplify Market Basket Analysis using FP-growth on Databricks

Posted Leave a commentPosted in Apache Spark, Company Blog, Education, Engineering Blog, FP-Growth, Machine Learning, Market Basket Analysis, Product

Try this notebook in Databricks When providing recommendations to shoppers on what to purchase, you are often looking for items that are frequently purchased together (e.g. peanut butter and jelly). A key technique to uncover associations between different items is known as market basket analysis. In your recommendation engine toolbox, the association rules generated by […]