4 Brilliant Ways To Use Big Data To Boost Gmail Security

Posted Leave a commentPosted in Big Data, cybersecurity, data security, digital security, email, email security, gmail, gmail security, Security, Software

Google is taking privacy more seriously these days. Last year, the Washington Post reported that they adopted some new big data security standards. Some of these standards were put into place to improve Gmail security. However, there are still a lot of measures that Gmail users themselves need to take. Big data is making it […]

Big Data Improves Customer Segmentation Analysis For Email Marketers

Posted Leave a commentPosted in Analytics, Big Data, customer segmentation analysis, email, email marketing, Marketing, SmartData Collective Exclusive

A number of our contributors have discussed the role of big data in digital marketing. They have mostly focused on the benefits of using big data to bolster search engine rankings and squeeze a higher ROI out of social media marketing campaigns. However, there are other applications of big data in marketing as well. Email […]