Big Data Improves Customer Segmentation Analysis For Email Marketers

Posted Leave a commentPosted in Analytics, Big Data, customer segmentation analysis, email, email marketing, Marketing, SmartData Collective Exclusive

A number of our contributors have discussed the role of big data in digital marketing. They have mostly focused on the benefits of using big data to bolster search engine rankings and squeeze a higher ROI out of social media marketing campaigns. However, there are other applications of big data in marketing as well. Email […]

How Artificial Intelligence Makes Today’s Email Marketing Smarter

Posted Leave a commentPosted in Artificial Intelligence, Business Intelligence, email marketing, email technology, Marketing, SmartData Collective Exclusive

When it comes to new technologies in email marketing, everyone’s attention is caught by artificial intelligence (AI). The talks about marketing teams replaced by robots in the near future make people feel a mixture of jitters and excitement. The majority of email marketers can only guess what are the potential implications of AI on their […]