Category: digital product development

How Consumer Data Insights Shape Your Digital Product Development

Posted rootLeave a commentPosted in Big Data, consumer behaviour, consumer insights, consumers, digital marketing, digital product development, Marketing, SmartData Collective Exclusive, UI/UX

Big data is essential for marketing. My colleagues and I have discussed the role of data in marketing in many previous articles here on Smart Data Collective. However, most of our content focuses on one of the four elements of marketing: promotion. While big data is clearly important for improving the promotional campaigns, it is […]