4 Ways To Take Big Data And SEO To The Next Level

Posted Leave a commentPosted in Analytics, Best Practices, Big Data, digital marketing, search engine optimization, seo

With planning and the right moves, business leaders can improve their operations and take big data and search engine optimization (SEO) initiatives to the next level. The two technologies have changed a lot in the last two years.  Relatively recent innovations have created new ways for enterprises to find, understand and engage with their audiences […]

4 Key Ways Cannabis Marketers Can Use Big Data

Posted Leave a commentPosted in Big Data, big data marketing, cannabis, data analytics, digital marketing, Marketing, online marketing, SmartData Collective Exclusive

We have discussed the benefits of big data in digital marketing in considerable detail over the past five years. However, we haven’t covered the benefits of big data in unique fields such as cannabis marketing. According to CannabisBigData.co, big data is becoming a more important part of cannabis marketing. They point out that it is […]

AI Streamlines Content Curation Strategies In Digital Marketing

Posted Leave a commentPosted in AI, Artificial Intelligence, content curation, content curation strategies, digital marketing, Marketing, SmartData Collective Exclusive

Content marketing has evolved considerably over the past decade. Marketers are constantly searching for new strategies to scale content production without compromising the quality of their branding efforts. One approach they have taken is investing more heavily in content curation. Artificial intelligence has helped make contact curation much more effective. What is content curation and […]

How Big Data Can Help Create Demo Videos That Make Their Mark

Posted Leave a commentPosted in Big Data, data analytics, digital marketing, Marketing, SmartData Collective Exclusive, videos

Big data has been very useful in marketing. Brands spend $57 billion a year on big data solutions. There are countless ways to use big data in marketing. One approach that few people are aware of is the benefit of using it for video marketing. A couple years ago, we talked about the ways big […]

Integrating Data-Driven Network Marketing And Social Media In 2019

Posted Leave a commentPosted in Big Data, digital marketing, Influencer marketing, Marketing, network marketing, online marketing, Predictive Analytics, SmartData Collective Exclusive, Social media, Social Media Analytics, social media data

Big data is playing a more important role in the network marketing profession than ever. As we kick off 2019 with a bang, we are going to see a number of changes in the ways network marketers leverage big data. One of the biggest is in the implementation of social media marketing funnels. Social media […]

4 Ways Data Can Help Increase KPIs For Dispatch Teams

Posted Leave a commentPosted in Big Data, data, data analytics, data collection, data marketing, digital marketing, kpi, kpis, Marketing

No matter what industry you’re in, it goes without saying that your company should always be looking to improve. You probably have a number of key performance indicators (KPIs), that you’re constantly trying to hit. Then, every time you do, you make these goals a little bit loftier, so you’re regularly improving. Of course, when […]

10 Effective Big Data Strategies For Marketing Online

Posted Leave a commentPosted in Big Data, big data marketing, big data strategies, data analytics, digital marketing, Marketing, online marketing, SmartData Collective Exclusive

Big data has changed the nature of business in ways marketers of the 1980s would never have understood. Big data is especially important online. What and the 10 most useful strategies for using big data to market your business online? That’s a question every businessperson ought to ask himself or herself. If you do your […]

Can Predictive Analytics Help Improve Your Instagram Strategy?

Posted Leave a commentPosted in advertising, Analytics, business ownership, digital marketing, Instagram, Predictive Analytics, SmartData Collective Exclusive, Social Data, Social media

I have wrote extensively on the benefits of using predictive analytics and other big data technologies in marketing. One of the topics I have barely touched on is the benefits of using predictive analytics in Instagram, and how it can help you improve your Instagram strategy. I felt like it was important to discuss it […]

How Consumer Data Insights Shape Your Digital Product Development

Posted Leave a commentPosted in Big Data, consumer behaviour, consumer insights, consumers, digital marketing, digital product development, Marketing, SmartData Collective Exclusive, UI/UX

Big data is essential for marketing. My colleagues and I have discussed the role of data in marketing in many previous articles here on Smart Data Collective. However, most of our content focuses on one of the four elements of marketing: promotion. While big data is clearly important for improving the promotional campaigns, it is […]

This Scary Good Marketing Data Proves That Halloween Is A Winner

Posted Leave a commentPosted in advertising, Analytics, Big Data, Collaborative Data, digital marketing, Featured, halloween, holiday marketing, holidays, Marketing, online marketing, SmartData Collective Exclusive

Halloween is an excellent holiday that happens to be nestled right before, well, the official holiday season. It’s also tons of fun for everyone, a time when you can cater to whacky and spooky costumes, lots of candy and some truly wild decorations. But what makes Halloween really great is that marketers and businesses can […]