Integrating Data-Driven Network Marketing And Social Media In 2019

Posted Leave a commentPosted in Big Data, digital marketing, Influencer marketing, Marketing, network marketing, online marketing, Predictive Analytics, SmartData Collective Exclusive, Social media, Social Media Analytics, social media data

Big data is playing a more important role in the network marketing profession than ever. As we kick off 2019 with a bang, we are going to see a number of changes in the ways network marketers leverage big data. One of the biggest is in the implementation of social media marketing funnels. Social media […]

4 Ways Data Can Help Increase KPIs For Dispatch Teams

Posted Leave a commentPosted in Big Data, data, data analytics, data collection, data marketing, digital marketing, kpi, kpis, Marketing

No matter what industry you’re in, it goes without saying that your company should always be looking to improve. You probably have a number of key performance indicators (KPIs), that you’re constantly trying to hit. Then, every time you do, you make these goals a little bit loftier, so you’re regularly improving. Of course, when […]

10 Effective Big Data Strategies For Marketing Online

Posted Leave a commentPosted in Big Data, big data marketing, big data strategies, data analytics, digital marketing, Marketing, online marketing, SmartData Collective Exclusive

Big data has changed the nature of business in ways marketers of the 1980s would never have understood. Big data is especially important online. What and the 10 most useful strategies for using big data to market your business online? That’s a question every businessperson ought to ask himself or herself. If you do your […]

Can Predictive Analytics Help Improve Your Instagram Strategy?

Posted Leave a commentPosted in advertising, Analytics, business ownership, digital marketing, Instagram, Predictive Analytics, SmartData Collective Exclusive, Social Data, Social media

I have wrote extensively on the benefits of using predictive analytics and other big data technologies in marketing. One of the topics I have barely touched on is the benefits of using predictive analytics in Instagram, and how it can help you improve your Instagram strategy. I felt like it was important to discuss it […]

How Consumer Data Insights Shape Your Digital Product Development

Posted Leave a commentPosted in Big Data, consumer behaviour, consumer insights, consumers, digital marketing, digital product development, Marketing, SmartData Collective Exclusive, UI/UX

Big data is essential for marketing. My colleagues and I have discussed the role of data in marketing in many previous articles here on Smart Data Collective. However, most of our content focuses on one of the four elements of marketing: promotion. While big data is clearly important for improving the promotional campaigns, it is […]

This Scary Good Marketing Data Proves That Halloween Is A Winner

Posted Leave a commentPosted in advertising, Analytics, Big Data, Collaborative Data, digital marketing, Featured, halloween, holiday marketing, holidays, Marketing, online marketing, SmartData Collective Exclusive

Halloween is an excellent holiday that happens to be nestled right before, well, the official holiday season. It’s also tons of fun for everyone, a time when you can cater to whacky and spooky costumes, lots of candy and some truly wild decorations. But what makes Halloween really great is that marketers and businesses can […]

Machine Learning Is Driving The New Digital Marketing Renaissance

Posted Leave a commentPosted in digital marketing, Machine Learning, Marketing, SmartData Collective Exclusive

Data is the number one reason why digital marketers have a huge advantage over those that traditional marketing channels. I have noticed one common theme among them. They have constantly found that intuition doesn’t bode with reality. They may think that a strategy that they took would work very well, but then discover that their […]

Call Center Analytics Move The Industry Into The 21st Century

Posted Leave a commentPosted in Big Data, Business Intelligence, call centers, CRM, digital marketing, Knowledge Management, Predictive Analytics, SmartData Collective Exclusive

Over the past few years, a lot of discussion has been centered on big data and predictive analytics in digital marketing. Conventional marketing departments have been slower to embrace this new technology, but they have also recently seen that it provides numerous benefits. Call centers in particular have started exploring new avenues to use artificial […]