How Data-Driven Marketing Helps Improve Conversion Rates

Posted Leave a commentPosted in Big Data, data, data driven marketing, data marketing, Marketing, SmartData Collective Exclusive

According to a recent Adobe report, marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. After all, data-driven marketing can help you achieve numerous benefits for your business, ultimately leading to an increase in conversions. If […]

Data-Driven KPIs Are Pillars For SME Decision Making In 2019

Posted Leave a commentPosted in Big Data, data, Decision Making, kpi, SmartData Collective Exclusive, SME

Big data is changing the entire nature of decision-making across organizations of all sizes. Companies on either side of the world have identified countless applications for big data, which is helping them save considerable amounts of money and get better ROIs from various assets. Big Data is the Foundation of Modern Decision-making These days, 92% of […]

7 Ways Smart Data Can Reduce Business Costs

Posted Leave a commentPosted in Big Data, business costs, Business Intelligence, business overhead, data, Internet of Things, IoT, smart data

Smart items make up the majority of modern life. We have smartphones, smart speakers, smart cars and an entire Internet of Things (IoT) filled with devices meant to make our lives easier and more intuitive. Even the data businesses use has the option to become smart when business intelligence practices come into play. Instead of […]

7 Disastrous Cybersecurity Mistakes In A Big Data World

Posted Leave a commentPosted in Best Practices, cybersecurity, cybersecurity mistakes, data, Data Management, data security, IT, Privacy, Risk Management, Security, SmartData Collective Exclusive

Big data is changing the world in a number of ways. Companies rely on data to deliver efficient services, but they also have to worry about cybersecurity risks. Towards Data Science provided a very detailed guide on the relevance of machine learning to hackers. Hackers use a number of different big data tools to orchestrate […]

launch successful sales and marketing campaigns

Posted Leave a commentPosted in campaigns, data, Data Quality, Data Science, Digital Personalization, intelligent data, Marketing, sales

Data augments human aptitude by enabling rational decision-making. Now, as someone who is from the sales or marketing background, you don’t need me to say how significant data can be for all your efforts. For your marketing and sales campaigns to be successful, just having a behemoth of data at your disposal is not going […]

5 Reasons Why You Should Store Big Data In The Cloud

Posted Leave a commentPosted in Big Data, big data in the cloud, Cloud Computing, data, Data Storage, SmartData Collective Exclusive, the cloud

Gone are the days when storage of information can only be done with the traditional remote servers which are located in a secluded location. Today, the in-thing is cloud data storage where information and data are stored electronically online. With this approach, you can store unlimited data online (in the cloud) and access it anywhere. […]

8 ways big data is being used to create the next generation of mobile apps

Posted Leave a commentPosted in Big Data, data, Data Science, mobile apps, personalization, predictive analysis, UX

Big data can help increase app engagement, optimize resources, and provide a significantly better user experience. It can personalize content delivery and make the content more relevant. For business, it can improve conversion rates. Quite simply, big data can provide information for app developers to help create apps that users want. Here are 7 ways […]

What is a data warehouse?

Posted Leave a commentPosted in data, Data Science, Data warehouses

As any good tradesperson knows, you need the right tool for the job. Just ask someone who’s used a screwdriver to assemble furniture how much they would pay for a power drill. The same holds true for working with data. Today, many companies dive into machine learning, advanced analytics, or other buzzword-heavy projects with the […]

Machine Learning Provides An Edge With Amazon FBA Product Selection

Posted Leave a commentPosted in amazon, Big Data, data, ecommerce, fba, fba amazon, Infographic, Machine Learning, online business, online businesses, SmartData Collective Exclusive

Machine learning is tremendously beneficial for many e-commerce companies. Marketing expert and founder of Crazy Egg, Neil Patel, has discussed the benefits of machine learning in e-commerce. They are using machine learning and predictive analytics to forecast market trends, which can be very useful as they strive to grow. One of the biggest applications of […]