Leveraging Existing Data To Penetrate Saturated Markets

Posted Leave a commentPosted in Big Data, business, Business Intelligence, data, Data Science, market, Marketing, metrics, penetration, sales, SmartData Collective Exclusive

Ever since big data become a buzz term companies have leveraged data they’ve collected to improve market penetration. This strategy has worked for the better part of the last ten years or so. Unfortunately, traditional online and social marketing platforms have gotten so saturated that it’s nearly impossible to penetrate certain demographics at this point. […]

3 Ways To Improve Remote IT Support By Leveraging Data

Posted Leave a commentPosted in Big Data, data, IT, IT support, SmartData Collective Exclusive

Information Technology departments are increasingly turning to data to help them manage the growing complexity of their IT infrastructure. For Sysadmins and support engineers alike, maintaining a sprawling endpoint landscape comprised of different operating systems, software versions and configurations on every computer, server across the organization has become a major challenge. Until recently, it was […]

How Data Enrichment Is A Force Multiplier In Analytics

Posted Leave a commentPosted in Analytics, Best Practices, Big Data, data, data enrichment, Data Management, SmartData Collective Exclusive

Based on the definition by Techopedia, data enrichment is the process by which raw data is improved so that it can be better and more easily utilized. While there are a lot of data sources that generate tons and tons of raw data, much of this raw data would be better used if it were […]

Here’s How Much Big Data Companies Make On The Internet

Posted Leave a commentPosted in amazon, Big Data, Cloud, data, data generation, Data Management, Domo, News, SmartData Collective Exclusive

Nearly everything in today’s world has some digital component or counterpart. Consider that for a moment, along with the idea of how much big data companies make. Tech like smartphones, computers and tablets, smart home gadgets, geospatial hardware, telemetry devices — it all generates data or digital content. That means someone — or something — […]

How To Use Social Media Analytics To Increase Your Business Success

Posted Leave a commentPosted in Analytics, Business Intelligence, data, Marketing, SmartData Collective Exclusive, social analytics, Social Data, Social media, Social Media Analytics

Marketing has changed immensely in the digital age, with more stress on improving the reach that a company has. Increasing this reach can lead to sales, brand recognition, and overall consumer trust of a small or large company. Social media is the best tool to promote any type of content or engage with customers effectively. […]