Privacy Concerns Could Hinder Personalization of Web Based Applications in 2018

Posted Leave a commentPosted in Big Data, data personalization, IT, Policy and Governance, Privacy, privacy concerns, Security, SmartData Collective Exclusive, web-based applications

Consumers have been concerned about privacy since the early days of Internet. In 2006, Newsweek published the results of a poll that found that 53% of American adults felt that the National Security Administration (NSA) had gone too far with collecting phone data of US citizens. This was seven years before Edward Snowden revealed the […]

Driving Web Sales with Big Data and Personalization

Posted Leave a commentPosted in Analytics, Big Data, Business Intelligence, Collaborative Data, customer loyalty, Data Management, data personalization, data-driven guide, driving sales, ecommerce, SmartData Collective Exclusive

Website personalization and using big data to drive online sales specifically is on the mind of every marketing professional. We have moved from the era of not knowing how to use big data to having way too much data, and having to narrow it down to what we really need out of everything available. What […]