The Importance Of Creating A Single View Of The Customer With Data

Posted Leave a commentPosted in Analytics, Big Data, customer data, Customers, data marketing, Data Storage, IT, it data, Marketing, SmartData Collective Exclusive

In order to thrive in the current economic environment, businesses need to provide exceptional customer service. To do so, they must be able to rapidly understand and react to customer shopping behaviors. To properly interpret and react to customer behaviors, businesses need a complete, single view of their customers. What does that mean? A Single […]

4 Ways Data Can Help Increase KPIs For Dispatch Teams

Posted Leave a commentPosted in Big Data, data, data analytics, data collection, data marketing, digital marketing, kpi, kpis, Marketing

No matter what industry you’re in, it goes without saying that your company should always be looking to improve. You probably have a number of key performance indicators (KPIs), that you’re constantly trying to hit. Then, every time you do, you make these goals a little bit loftier, so you’re regularly improving. Of course, when […]