How Data-Driven Marketing Helps Improve Conversion Rates

Posted Leave a commentPosted in Big Data, data, data driven marketing, data marketing, Marketing, SmartData Collective Exclusive

According to a recent Adobe report, marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. After all, data-driven marketing can help you achieve numerous benefits for your business, ultimately leading to an increase in conversions. If […]

The Importance Of Creating A Single View Of The Customer With Data

Posted Leave a commentPosted in Analytics, Big Data, customer data, Customers, data marketing, Data Storage, IT, it data, Marketing, SmartData Collective Exclusive

In order to thrive in the current economic environment, businesses need to provide exceptional customer service. To do so, they must be able to rapidly understand and react to customer shopping behaviors. To properly interpret and react to customer behaviors, businesses need a complete, single view of their customers. What does that mean? A Single […]

4 Ways Data Can Help Increase KPIs For Dispatch Teams

Posted Leave a commentPosted in Big Data, data, data analytics, data collection, data marketing, digital marketing, kpi, kpis, Marketing

No matter what industry you’re in, it goes without saying that your company should always be looking to improve. You probably have a number of key performance indicators (KPIs), that you’re constantly trying to hit. Then, every time you do, you make these goals a little bit loftier, so you’re regularly improving. Of course, when […]