How Too Many eCommerce Marketers Let Their Big Data Go To Waste

Posted Leave a commentPosted in Big Data, data in marketing, data marketers, ecommerce, ecommerce marketers, ecommerce marketing, SmartData Collective Exclusive

If you haven’t been paying attention over the last several years, big data is the reigning web 2.0 business model. In an age of global competition and nearly limitless offerings, your customers demand personalization. If they don’t feel like you are speaking to them directly, and considering their unique needs, they’re likely to take their […]