This Is What’s Next For the Data-Driven eCommerce Charge

Posted Leave a commentPosted in Analytics, Big Data, big data analytics, big data science, big data scientists, Business Intelligence, Commentary, consumer behavior, Data Science, data-driven guide, e-commerce, Marketing, Predictive Analytics

Data scientists have a prominent place in today’s society. They’re a big part of every industry, and just about everyone who loves big data analytics wants their job. Sometimes, it can seem like what they do is magic. Of course, when you pull back the curtain, they’re just people—very smart people. Many data scientists have […]

Driving Web Sales with Big Data and Personalization

Posted Leave a commentPosted in Analytics, Big Data, Business Intelligence, Collaborative Data, customer loyalty, Data Management, data personalization, data-driven guide, driving sales, ecommerce, SmartData Collective Exclusive

Website personalization and using big data to drive online sales specifically is on the mind of every marketing professional. We have moved from the era of not knowing how to use big data to having way too much data, and having to narrow it down to what we really need out of everything available. What […]