4 Data Goldmines Your Company Should Not Ignore

Posted Leave a commentPosted in Big Data, Business Intelligence, Business Rules, data, data collection, data goldmines, goldmines, Market Research, SmartData Collective Exclusive

In an earlier age, perhaps as little as a decade ago, businesses had to rely on intuition and educated guesses to guide their spending. The situation was famously captured by John Wanamaker, who said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Today, data is everywhere. […]

How To Use Big Data To Deliver Optimized Customer Experiences

Posted Leave a commentPosted in Best Practices, Big Data, Business Intelligence, customer experiences, customer satisfaction, data collection, Marketing, multi-channel support, Predictive Analytics, SmartData Collective Exclusive

Business success begins and ends with customer experience. According to recent studies, 90 percent of buyers would gladly spend more for a better customer experience. That’s exactly why understanding what an improved experience means for customers is so important. Companies have been able to perform more in-depth customer analysis—above and beyond social media commentary and […]

Big Data Paves The Way For Fantastic New Social Listening Tools

Posted Leave a commentPosted in Big Data, big data and social media, data collection, SmartData Collective Exclusive, social analytics, social listening tools, Social Media Analytics

Big data is playing a more important role than ever in fine-tuning the relationship between customers and brands. It gives brands better insights into their customer behavior, which helps them reach them more effectively. Social listening tools are a prime example of this application. The Complex Role Between Big Data and Social Listening Tools Social […]

Here’s Why Automation For Data Lakes Could Be Important

Posted Leave a commentPosted in Big Data, data analytics, Data Automation, data collection, Data Lake, Data Lakes, SmartData Collective Exclusive

Data Lakes are among the most complex and sophisticated data storage and processing facilities we have available to us today as human beings. Analytics Magazine notes that data lakes are among the most useful tools that an enterprise may have at its disposal when aiming to compete with competitors via innovation. These massive storage pools […]

Data Storage On The Back Burner As Big Data Takes Over

Posted Leave a commentPosted in Big Data, Cloud storage, data cloud, data collection, data innovation, Data Lakes, Data Storage, hardware storage, SmartData Collective Exclusive, tech innovation, technology, the cloud

While big data is not a new concept, it’s really in the last two years that corporate America has taken note and stock of all the information. According to research, companies only analyze around 12% of the data they have, which hardly taps into the full potential of big data at all. In fact, these corporations […]

Here’s How Big Data Influences Banking And Online Lenders

Posted Leave a commentPosted in bank lending, banking, Big Data, data collection, Data Management, Data Mining, finance, financial industry, Fintech, online lending, Predictive Analytics, Risk Management

It was an ideal time for online lenders to arrive in Silicon Valley. After the financial crisis of 2008, banks who were the first choice as lenders for everyday people took a little bit of time to comprehend the way in which customers wanted to access credit and they were not ready to take any […]

Your Guide To Different Telematics Solutions And The Data They Collect

Posted Leave a commentPosted in auto industry, automobiles, automotive industry, Best Practices, Big Data, cars, data, data collection, SmartData Collective Exclusive, telematics, telematics solutions

Telematics is the latest and greatest buzzword in the automotive industry. Because so many experts predict the imminent end of private vehicle ownership and the ultimate dominance of the vehicle sharing economy, vehicle fleets are growing. Telematics technologies help fleet owners monitor and manage their vehicles to reduce costs and improve efficiencies. In an age […]

3 Big Data And Automation Resolutions For Entrepreneurs In 2019

Posted Leave a commentPosted in automation, Big Data, data collection, entrepreneur resolutions, Marketing

Entrepreneurs and small business owners are always looking to get more done with less time. With so many tasks to complete, many business owners quickly feel like there aren’t enough hours in the day. Fortunately, two emerging trends, big data and automation, can reduce the amount of time required to do important work tasks. While many […]