Is Big Data Important In Your Social Media Customer Service Strategy?

Posted Leave a commentPosted in Big Data, customer satisfaction, customer service, customer service strategy, SmartData Collective Exclusive, Social media

Big data is frequently used to enhance social media marketing campaigns. However, data analytics can be just as important for customer retention. Social media has been central to customer service strategies for the past few years. However, some brands are taking a shot in the dark with it. They have found that more effective data […]