Big Data Improves Customer Segmentation Analysis For Email Marketers

Posted Leave a commentPosted in Analytics, Big Data, customer segmentation analysis, email, email marketing, Marketing, SmartData Collective Exclusive

A number of our contributors have discussed the role of big data in digital marketing. They have mostly focused on the benefits of using big data to bolster search engine rankings and squeeze a higher ROI out of social media marketing campaigns. However, there are other applications of big data in marketing as well. Email […]