How To Use Big Data To Deliver Optimized Customer Experiences

Posted Leave a commentPosted in Best Practices, Big Data, Business Intelligence, customer experiences, customer satisfaction, data collection, Marketing, multi-channel support, Predictive Analytics, SmartData Collective Exclusive

Business success begins and ends with customer experience. According to recent studies, 90 percent of buyers would gladly spend more for a better customer experience. That’s exactly why understanding what an improved experience means for customers is so important. Companies have been able to perform more in-depth customer analysis—above and beyond social media commentary and […]

Is Big Data Important In Your Social Media Customer Service Strategy?

Posted Leave a commentPosted in Big Data, customer satisfaction, customer service, customer service strategy, SmartData Collective Exclusive, Social media

Big data is frequently used to enhance social media marketing campaigns. However, data analytics can be just as important for customer retention. Social media has been central to customer service strategies for the past few years. However, some brands are taking a shot in the dark with it. They have found that more effective data […]