Predictive Analytics Reveals Secrets To Boosting Customer Loyalty

Posted Leave a commentPosted in Analytics, customer loyalty, customer service, Predictive Analytics, SmartData Collective Exclusive

Big data technology has played a very big role in solving many business challenges. LinkedIn released a report last year on the benefits of using predictive analytics and other data technology for branding. However, some of the lessons big data has unveiled are far from surprising. Predictive analytics data has helped brands understand the secrets […]

Driving Web Sales with Big Data and Personalization

Posted Leave a commentPosted in Analytics, Big Data, Business Intelligence, Collaborative Data, customer loyalty, Data Management, data personalization, data-driven guide, driving sales, ecommerce, SmartData Collective Exclusive

Website personalization and using big data to drive online sales specifically is on the mind of every marketing professional. We have moved from the era of not knowing how to use big data to having way too much data, and having to narrow it down to what we really need out of everything available. What […]