How To Use Big Data To Deliver Optimized Customer Experiences

Posted Leave a commentPosted in Best Practices, Big Data, Business Intelligence, customer experiences, customer satisfaction, data collection, Marketing, multi-channel support, Predictive Analytics, SmartData Collective Exclusive

Business success begins and ends with customer experience. According to recent studies, 90 percent of buyers would gladly spend more for a better customer experience. That’s exactly why understanding what an improved experience means for customers is so important. Companies have been able to perform more in-depth customer analysis—above and beyond social media commentary and […]