The Importance Of Creating A Single View Of The Customer With Data

Posted Leave a commentPosted in Analytics, Big Data, customer data, Customers, data marketing, Data Storage, IT, it data, Marketing, SmartData Collective Exclusive

In order to thrive in the current economic environment, businesses need to provide exceptional customer service. To do so, they must be able to rapidly understand and react to customer shopping behaviors. To properly interpret and react to customer behaviors, businesses need a complete, single view of their customers. What does that mean? A Single […]