Retail Data And Shopping In The Digital Age

Posted Leave a commentPosted in Big Data, Business Intelligence, CRM, Market Research, retail, retail data, SmartData Collective Exclusive

Technology has changed the way businesses operate. Because the customer has a more direct hand in the way transactions are processed, more companies are taking a customer-centric approach. Being customer-centric means the customers wants and needs are everything. To identify those wants and needs, you have to use data. Data allows us to take general […]

Call Center Analytics Move The Industry Into The 21st Century

Posted Leave a commentPosted in Big Data, Business Intelligence, call centers, CRM, digital marketing, Knowledge Management, Predictive Analytics, SmartData Collective Exclusive

Over the past few years, a lot of discussion has been centered on big data and predictive analytics in digital marketing. Conventional marketing departments have been slower to embrace this new technology, but they have also recently seen that it provides numerous benefits. Call centers in particular have started exploring new avenues to use artificial […]

Predictive Analytics Methodologies Could Be The Secret To Great Emails

Posted Leave a commentPosted in Analytics, CRM, email analytics, Predictive Analytics, predictive analytics methodologies

MIT engineer Ray Tomlinson sent the very first email back in 1971. Nearly 50 years later, we are still trying to perfect the art of using this evolving medium. New advances in data technology are helping improve the way we use email. Predictive analytics methodologies are among these game changing technologies. Predictive Analytics is Disrupting Email […]