Is Predictive Analytics Solving Challenges In Content Creation?

Posted Leave a commentPosted in Analytics, Big Data, content creation, content marketing, creative content, Predictive Analytics, preditive analytics, SmartData Collective Exclusive

Big data has played a fundamental role in the evolution of content marketing. The Editorial Staff at Business.com states that big data has helped by: Providing deeper insights into customer mindsets by tapping data from social networks, shopping activities and other third-party data resources Analyzing the best times to distribute content for ROI Tracking various […]

Evolution Of Machine Learning In Digital Ads

Posted Leave a commentPosted in content marketing, digital ads, evolution of machine learning, Machine Learning, Marketing, online advertising, online marketing, SmartData Collective Exclusive

My uncle used to be a marketer in the 1970s. He recently pointed out that the effectiveness of marketing has improved significantly since then. Big data and the evolution of machine learning are some of the major reasons for the shift. According to research from McKinsey, advertisers that take advantage of big data can increase […]

Bringing Together Blockchain, eCommerce and Content

Posted Leave a commentPosted in Blockchain, comment, content marketing, ecommerce, online content, SmartData Collective Exclusive

If you’re a content creator, you’re probably a little tired of hearing the phrase “content is king.” That’s because even if you create a stellar piece of content, you don’t always get paid for what it’s worth. Imagine your content generates thousands or even millions of impressions, clicks, and conversions, and the data doesn’t lie. […]

Predictive Analytics Causes Employment Boom in Content Marketing Profession

Posted Leave a commentPosted in Analytics, big data analytics, content marketing, content marketing analytics, Featured, News, Predictive Analytics, SmartData Collective Exclusive

Despite the lack of coverage, the topic has received the content marketing industry is being affected by predictive analytics in numerous ways. This is going to play an important role in shaping the industry. Here are some key reasons: Predictive analytics helps brands identify the types of content that will likely trend in the future. […]

How to Use Analytics for Effective Content Marketing

Posted Leave a commentPosted in Analytics, big data analytics, content marketing, Marketing, News, Predictive Analytics, qualitative analytics, quantitative analytics, quantitative data, SmartData Collective Exclusive

One of the most effective ways to research the success of a digital marketing campaign is to simply measure your qualitative and quantitative results. Let’s imagine that you want to write a superb blog post. You research topics in your niche that people want to learn more about. You discover the best keywords. You write […]