This Scary Good Marketing Data Proves That Halloween Is A Winner

Posted Leave a commentPosted in advertising, Analytics, Big Data, Collaborative Data, digital marketing, Featured, halloween, holiday marketing, holidays, Marketing, online marketing, SmartData Collective Exclusive

Halloween is an excellent holiday that happens to be nestled right before, well, the official holiday season. It’s also tons of fun for everyone, a time when you can cater to whacky and spooky costumes, lots of candy and some truly wild decorations. But what makes Halloween really great is that marketers and businesses can […]

See Why Businesses Can’t Do Without Customer Data Collection

Posted Leave a commentPosted in Analytics, Big Data, big data analytics, Business Intelligence, Collaborative Data, customer data collection, data collection, Data Management, Data Warehousing, Decision Management, News, SmartData Collective Exclusive, Web Analytics

There’s a big difference, however, between knowing that customer data is valuable and knowing how to go about collecting that data in a way that is efficient and effective. In this article, we’ll cover seven strategies for collecting customer data in ways that make them happy to provide it. Employ Analytic Tools on Your Website […]

Driving Web Sales with Big Data and Personalization

Posted Leave a commentPosted in Analytics, Big Data, Business Intelligence, Collaborative Data, customer loyalty, Data Management, data personalization, data-driven guide, driving sales, ecommerce, SmartData Collective Exclusive

Website personalization and using big data to drive online sales specifically is on the mind of every marketing professional. We have moved from the era of not knowing how to use big data to having way too much data, and having to narrow it down to what we really need out of everything available. What […]