Innovative Brands Use Big Data to Improve Sticker Branding

Posted Leave a commentPosted in Big Data, branding, Marketing, SmartData Collective Exclusive

We have noticed a trend in big data journalism. Topics that receive the most attention aren’t necessarily those that deserve it the most. This is especially applicable when it comes to articles covering the intersection between big data and marketing. There is a strong case to be made that big data is having a tremendous […]

How Big Data Makes Traditional Branding More Effective Than Ever

Posted Leave a commentPosted in Big Data, branding, data, Marketing, SmartData Collective Exclusive

Data is being produced in massive volume in 2019. It serves a variety of purposes in many industries. The digital marketing industry is among the sectors that is most dependent on big data. However, marketers often overlook the benefits of using big data in traditional branding strategies, although they can be just as beneficial. You […]