4 Big Data Marketing Strategy Issues Holding You Back (And How To Fix Them)

Posted Leave a commentPosted in #bigdata, Big Data, customer journey, Marketing, SmartData Collective Exclusive

We are living in a data-driven world where Big Data is influencing almost every aspect of the digital marketing landscape. It has proven instrumental in creating customer-centric campaigns. That’s why the growing need for Big Data analytics and top-notch big data marketing strategy is no secret in the business world. In fact, the overall consensus […]

Big Data Is Making Its Mark On Trade Show Marketing

Posted Leave a commentPosted in #bigdata, Big Data, big data marketing, exhibition marketing, Marketing, SmartData Collective Exclusive, trade show marketing

Trade shows and other events have been central to many brands’ marketing strategies for centuries. Attending a Renaissance fair can give you an idea of the types of event marketing strategies that existed all the way back to the 10th century. Contrary to many of claims made by skeptics, trade shows and other exhibitions are […]

These 5 Buzzworthy Big Data Trends Are Huge In 2018

Posted Leave a commentPosted in #bigdata, AI for masses, Artificial Intelligence, Big Data, big data trends, Internet of Things, IoT, News, SmartData Collective Exclusive

According to a recent marketing report by Forrester Research, artificial intelligence (AI) is moving beyond the buzzword stage as organizational leaders start to realize the amount of work required to make significant use of the technology. The study notes notes that implementing AI to meet objectives requires precise deployment, planning, and governance. Despite this, the report […]

6 Essential Skills Every Big Data Architect Needs

Posted Leave a commentPosted in #bigdata, Big Data, Big Data Architect, Culture/Leadership, Data Science, data science career, data science skills, Jobs, News, SmartData Collective Exclusive

Big Data that is both structured and non-structured. While it presents many opportunities for organizations of all sizes, handling it is quite difficult and requires a specific set of skill sets. Big data is handled by a big data architect, which is a very specialized position. A big data architect is required to solve problems […]

3 Data Sources to Boost Analytics and Business Intelligence

Posted Leave a commentPosted in #bigdata, Analytics, Best Practices, bi, Big Data, big data analytics, big data sources, big data terms, Business Intelligence, Data Management, Decision Management, free big data keywords, free data sources, News, Predictive Analytics, SmartData Collective Exclusive

Decisions backed by data drives business intelligence. Business leaders who know how to collect data and apply insights from the data can better optimize their campaigns, which will directly impact the business profitability. Businesses have access to several data sources and can use the data collected to build niche-driven campaigns that will improve their competitiveness […]