Is UX Important To Business Intelligence Analytics?

Posted Leave a commentPosted in Analytics, Analytics UX, bi, Business Intelligence, Business Intelligence Analytics, user experience, UX

“Data is what you need to do analytics. Information is what you need to do business.”– John Owen A simple and effective user experience unfolded with clear and crisp user interface goes a long way in making the user happy and satisfied. Especially, when it comes to the world of business intelligence dashboards, a good […]

Building a Real-Time Attribution Pipeline with Databricks Delta

Posted Leave a commentPosted in Adhoc Analysis, Advertising Analytics, Apache Spark, bi, Company Blog, Databricks Delta, Ecosystem, Education, Engineering Blog, Kinesis, Machine Learning, Platform, Product, Spark Streaming, Streaming, Structured Streaming, Tableau

Try this notebook in Databricks In digital advertising, one of the most important things to be able to deliver to clients is information about how their advertising spend drove results.  The more quickly we can provide this, the better. To tie conversions or engagements to the impressions served in an advertising campaign, companies must perform […]

How to Prepare Your Business Data for Artificial Intelligence

Posted Leave a commentPosted in AI, Artificial Intelligence, bi, Big Data, business data, Business Intelligence, integrate AI, SmartData Collective Exclusive

Over the recent decade, only a few technologies captured our attention quite as much as artificial intelligence (AI). The interest is justified, because the technology is poised to drastically change the current business landscape. For example, a recent survey of Fortune 500 CEOs found that 81 percent of them believed that AI/Machine learning technology was […]

3 Data Sources to Boost Analytics and Business Intelligence

Posted Leave a commentPosted in #bigdata, Analytics, Best Practices, bi, Big Data, big data analytics, big data sources, big data terms, Business Intelligence, Data Management, Decision Management, free big data keywords, free data sources, News, Predictive Analytics, SmartData Collective Exclusive

Decisions backed by data drives business intelligence. Business leaders who know how to collect data and apply insights from the data can better optimize their campaigns, which will directly impact the business profitability. Businesses have access to several data sources and can use the data collected to build niche-driven campaigns that will improve their competitiveness […]

In the Digital Age, Tangible Data Still Matters

Posted Leave a commentPosted in bi, Big Data, Business Intelligence, Data Quality, SmartData Collective Exclusive, tangible data, visible data

For companies incorporated before the digital age, one of the biggest challenges is digital disruption and successfully managing a complete digital transformation. The contemporary customer is more connected than ever, with their digital devices acting as virtual assistants. It’s all about access with sites such as Airbnb, Spotify, Postmates, Lyft, and more. In addition, a […]