6 Ways To Raise Your Business Intelligence To The Next Level

Posted Leave a commentPosted in bi, Big Data, Business Intelligence, SmartData Collective Exclusive

Business Intelligence once was a luxury used by corporations and enterprises who invested in a team of data scientists and IT specialists. Modern technology and software tools have made it possible for anyone to increase their BI value within their organization. Small and medium-sized businesses can use the same tools without investing a lot of […]

Why It’s So Hard to Fight Instinct vs. Data in BI Decision-Making

Posted Leave a commentPosted in bi, BI decision making, Big Data, business decisions, Business Intelligence, SmartData Collective Exclusive

In the days before robust business intelligence (BI) platforms existed, professionals usually had to rely on experience and gut instinct when making decisions. Now, data analysis tools can give solid conclusions gleaned from months or years of compiled information. Even so, the people who dig through data still have difficulty trusting what the data says […]

5 Questions To Ask Before Embedding Business Intelligence Into Software

Posted Leave a commentPosted in bi, Big Data, business analytics, Business Intelligence, data analytics, SmartData Collective Exclusive, Software

The embedded business intelligence market is projected to double in size between 2016 and 2022. This technology is clearly in demand, but does that mean it should be embedded into every application? The answer is not so obvious. Embedded BI has advantages from the developer’s perspective. Most noticeably, it frees up IT teams from having to conduct […]

Is UX Important To Business Intelligence Analytics?

Posted Leave a commentPosted in Analytics, Analytics UX, bi, Business Intelligence, Business Intelligence Analytics, user experience, UX

“Data is what you need to do analytics. Information is what you need to do business.”– John Owen A simple and effective user experience unfolded with clear and crisp user interface goes a long way in making the user happy and satisfied. Especially, when it comes to the world of business intelligence dashboards, a good […]

Building a Real-Time Attribution Pipeline with Databricks Delta

Posted Leave a commentPosted in Adhoc Analysis, Advertising Analytics, Apache Spark, bi, Company Blog, Databricks Delta, Ecosystem, Education, Engineering Blog, Kinesis, Machine Learning, Platform, Product, Spark Streaming, Streaming, Structured Streaming, Tableau

Try this notebook in Databricks In digital advertising, one of the most important things to be able to deliver to clients is information about how their advertising spend drove results.  The more quickly we can provide this, the better. To tie conversions or engagements to the impressions served in an advertising campaign, companies must perform […]

How to Prepare Your Business Data for Artificial Intelligence

Posted Leave a commentPosted in AI, Artificial Intelligence, bi, Big Data, business data, Business Intelligence, integrate AI, SmartData Collective Exclusive

Over the recent decade, only a few technologies captured our attention quite as much as artificial intelligence (AI). The interest is justified, because the technology is poised to drastically change the current business landscape. For example, a recent survey of Fortune 500 CEOs found that 81 percent of them believed that AI/Machine learning technology was […]

3 Data Sources to Boost Analytics and Business Intelligence

Posted Leave a commentPosted in #bigdata, Analytics, Best Practices, bi, Big Data, big data analytics, big data sources, big data terms, Business Intelligence, Data Management, Decision Management, free big data keywords, free data sources, News, Predictive Analytics, SmartData Collective Exclusive

Decisions backed by data drives business intelligence. Business leaders who know how to collect data and apply insights from the data can better optimize their campaigns, which will directly impact the business profitability. Businesses have access to several data sources and can use the data collected to build niche-driven campaigns that will improve their competitiveness […]

In the Digital Age, Tangible Data Still Matters

Posted Leave a commentPosted in bi, Big Data, Business Intelligence, Data Quality, SmartData Collective Exclusive, tangible data, visible data

For companies incorporated before the digital age, one of the biggest challenges is digital disruption and successfully managing a complete digital transformation. The contemporary customer is more connected than ever, with their digital devices acting as virtual assistants. It’s all about access with sites such as Airbnb, Spotify, Postmates, Lyft, and more. In addition, a […]