Here’s How Big Data Analytics Has Changed the eCommerce Industry

Posted Leave a commentPosted in Analytics, Big Data, big data analytics, customer experience, customer service, ecommerce, Predictive Analytics, retail, shopping, SmartData Collective Exclusive

Data is everywhere. We gather and share countless data every moment, in fact, even our actions are generating data right now. Things that we used to see in sci-fi movies have now become real. With us being surrounded by so much data, managing them has become very challenging, but then big data is here! IoT, […]

4 Ways To Take Big Data And SEO To The Next Level

Posted Leave a commentPosted in Analytics, Best Practices, Big Data, digital marketing, search engine optimization, seo

With planning and the right moves, business leaders can improve their operations and take big data and search engine optimization (SEO) initiatives to the next level. The two technologies have changed a lot in the last two years.  Relatively recent innovations have created new ways for enterprises to find, understand and engage with their audiences […]

Big Data Analytics For Pizza Delivery Businesses Leads To Record Growth

Posted Leave a commentPosted in Analytics, Big Data, big data analytics, business data, Business Intelligence, delivery, pizza delivery business, Small Business, small businesses, SmartData Collective Exclusive

The pizza delivery business is one of the last industries that you would expect to be touched by big data. However, new research shows that pizza delivery companies are actually benefiting considerably from big data. Big Data is Having a Massive Impact on the Pizza Delivery Business With the growth of online pizza delivery industry, […]

Big Data Improves Customer Segmentation Analysis For Email Marketers

Posted Leave a commentPosted in Analytics, Big Data, customer segmentation analysis, email, email marketing, Marketing, SmartData Collective Exclusive

A number of our contributors have discussed the role of big data in digital marketing. They have mostly focused on the benefits of using big data to bolster search engine rankings and squeeze a higher ROI out of social media marketing campaigns. However, there are other applications of big data in marketing as well. Email […]

The Fascinating Role of Predictive Analytics in CMS Today

Posted Leave a commentPosted in Analytics, Big Data, CMS, data analytics, data tech, Predictive Analytics, SmartData Collective Exclusive

Predictive analytics is changing digital marketing and website management. In previous posts, we have discussed the benefits of using predictive analytics to identify the types of customers that are most likely to convert and increase the value of your lead generation strategy. However, there are also a lot of reasons that you can use predictive […]

How Virtual Assistants Use Data Analytics To Save Clients Money

Posted Leave a commentPosted in Analytics, Big Data, Business Intelligence, data analytics, va, virtual assistants

William Schmarzo and Hitachi Vantara, two experts from KDNuggets recently talked about the role of big data in the corporate world. They mentioned that companies often face a dilemma between choosing to use big data to save money versus making money. The reality is that both are essential at the same time. Virtual assistants are […]

How To Build A High-Performing Data Analytics Platform In The Cloud

Posted Leave a commentPosted in Analytics, Big Data, Cloud Computing, SmartData Collective Exclusive

Moving Big Data to the cloud helps you scale limitlessly and offer analytic capabilities to your users on an anytime, anywhere basis. You can quickly increase capacity to deal with the exploding scope and volume of data. Not only that, cloud computing helps you offload costly infrastructure and data management overheads so that you can […]

Are Advances In Analytics The Key To Increasing Hospital Profit Margins?

Posted Leave a commentPosted in Analytics, analytics tools, Big Data, data analytics, healthcare industry, healthcare profit, SmartData Collective Exclusive

Earlier this year, Jennifer Bresnick wrote an article for Health IT Analytics on the priorities that hospitals have regarding data analytics. She stated that data vendors have been advertising the benefits of big data analytics to hospitals of all sizes. However, hospitals have been conservative about investing in them. Data vendors have pointed out that […]

Savvy Brands in Developing Economies Merge Analytics and Influencer Marketing

Posted Leave a commentPosted in Analytics, Marketing

  Multinational companies have been investing more heavily in marketing analytics over the past few years. According to McKinsey, they have discovered that big data gives them a tremendous edge in developing more effective business strategies. However, most of the news stories about companies investing in big data surround around companies in the United States. […]

How Big Data For Education Sets The Stage For A New Era Of Learning

Posted Leave a commentPosted in Analytics, Big Data, data analysts, Education, research, SmartData Collective Exclusive

It is an undeniable fact that with each passing day, big data is becoming more critical to business. In the years to come, the necessity of big data will spread to other sectors as well, especially education. In fact, in the last years, big data has had a significant impact on the educational sector. Educational […]