Building a Real-Time Attribution Pipeline with Databricks Delta

Posted Leave a commentPosted in Adhoc Analysis, Advertising Analytics, Apache Spark, bi, Company Blog, Databricks Delta, Ecosystem, Education, Engineering Blog, Kinesis, Machine Learning, Platform, Product, Spark Streaming, Streaming, Structured Streaming, Tableau

Try this notebook in Databricks In digital advertising, one of the most important things to be able to deliver to clients is information about how their advertising spend drove results.  The more quickly we can provide this, the better. To tie conversions or engagements to the impressions served in an advertising campaign, companies must perform […]

Simplify Advertising Analytics Click Prediction with Databricks Unified Analytics Platform

Posted Leave a commentPosted in Advertising Analytics, Apache Spark, Data Visualization, Ecosystem, Education, ETL, Machine Learning, Platform, Product, Spark SQL, Streaming

Try this notebook series in Databricks Advertising teams want to analyze their immense stores and varieties of data requiring a scalable, extensible, and elastic platform.  Advanced analytics, including but not limited to classification, clustering, recognition, prediction, and recommendations allow these organizations to gain deeper insights from their data and drive business outcomes. As data of […]