Understanding The Role Of Big Data In Creating An Ad Network

Posted Leave a commentPosted in ad networks, advertising, Big Data, digital advertising, Marketing, SmartData Collective Exclusive

Ad networks have become far more dependent on big data than ever. A 2017 Entrepreneur article titled “How Big Data is Solving Big Advertiser Problems” attempted to address these challenges. Andrew Medal, the author of the article and the founder of Agent Beta, said that big data is vital to creating personalized campaigns and improving […]